scalable
sales systems
for frontier technology
Mid-sized tech companies,
rarely lack a great idea.
The bottleneck is the founder’s ability
to increase sales, consistently at scale.
what’s the problem?
Mid-sized tech companies,
rarely lack a great idea.
The bottleneck is the founder’s ability
to increase sales, consistently at scale.
what’s our solution?
• Clear communication can make complex technology simple.
• Visual communication means converting more customers,
faster & more often.
• Automated communication feels like the product is selling itself, freeing up your time as a founder & organization.
The Technology Translation System
Introducing our flagship service to help GTM tech companies turn their R&D into a marketable product at scale.
01
clarity
Make your value instantly obvious.
We distill complex products into a single, defensible narrative that anyone—buyers, investors, partners—can understand in seconds. No jargon. No guessing. No “wait, so what do you actually do?”
02
speed
Compress time to conviction.
By pairing precise messaging with visual explanation, we remove cognitive load and misinterpretation. Prospects arrive informed, conversations go deeper faster, and decisions happen sooner.
03
scale
Eliminate founder dependency.
We productize the best version of your pitch into evergreen assets that sell for you 24/7—so your story stays consistent, your team stays aligned, and growth no longer depends on one person being in the room.
We don’t hand over assets and walk away.
We install a communication system.
our offer
01
Effective Positioning & Storytelling
one refined value prop, clearly telling one consistent story over multiple channels.
02
Stunning Every Visual Content
show how it works, not just what it claims. Creating Evergreen GTM Assets – built to compound, not expire
03
Detailed Implementation with ROI In Mind
so ROI is deployed, not theoretical. Everything is designed to be reused, repurposed, and scaled as you grow.
who do we help?
Tech founders, marketing leaders, and technical teams building advanced, hard-to-explain products who need investors, customers, and partners.
who this is for
transitioning companies
sell frontier or hard-to-explain technology (transitioning from R&D > GTM, or from funded > scaling)
scaling companies
want to reduce founder dependency without dumbing down the product
roi focus
care about real ROI, not “brand vibes”
who this is not for
simple products
sell simple, self-explanatory products that don’t require education or proof
one-off videos
are looking for “just more content.” Or aren’t ready to make clear decisions about positioning and messaging
unrealistic expectations
expect results without implementing the system across sales and marketing
what we solve
prospects not “getting it.
confusing > clarity
shorter sales cycles
overly technical or vague messaging, and losing deals to competitors who explain themselves better.
buying back your time
via repetitive calls, constantly rewritten decks, calls that go nowhere.
what we don’t
visibility
communication materials are only as effective as long as people see them. Getting them in front of eyeballs is to up you.
product market fit
If your product genuinely isn’t a good fit, being clearer about that won’t save you.
what’s the proof?
Teams we work with consistently see:
prospects “getting it” before the first call
fewer repetitive explanations and stalled deals
faster sales cycles and clearer investor conversations
internal alignment around one story that actually sticks
We’ve partnered with teams across AI, photonics, climate, hardware, and deep tech—where precision matters and misunderstanding is expensive.
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“Justin blends technical skill with strong & clear narratives. We were thrilled with the finished product! He really helped us find the right story & voice for our product video.”
Eric Chaves
Founder of Terrament -
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"if you are in a similar industry to ours (complex engineering), you'd be wasting your time doing it any other way or with some other firms."
Preet Virk
Co-Founder, COO of Celestial AI -
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“initial response is that they are blown away. We've been getting some incredible engagement & amazing feedback on the video.”
Joshua Glassman
Director of Marketing of FloQast
