terrapower

fusion,
finally.

nailing the
narrative

Terrapower, is reshaping the future of clean, always-on power with its Natrium® technology—a sodium-cooled fast reactor paired with molten-salt energy storage that delivers up to 345 MW of dispatchable, carbon-free electricity (enough for ~400,000 homes) while cutting construction time and fuel waste nearly in half. Backed by Bill Gates and a $1-billion public-private funding package, TerraPower has already broken ground on its first demonstration plant in Kemmerer, Wyoming, positioning the company as the premier private player racing toward commercially viable fusion-grade energy solutions.

simplified message

Fusion-level clean energy, minus the fossil fuels—TerraPower brings the sun’s power to any grid, any time, with technology ready to build today.

product
visualization

TerraPower’s Natrium plant was still on the whiteboard when we joined the project. Partnering directly with their reactor engineers, we distilled the plant’s core loop—fuel assembly, sodium heat exchanger, molten-salt storage, turbine—into a four-beat narrative. Pulling visual cues from aerospace and heavy industry, we delivered a tangible future in motion.

design
challenges

I engineering parity

We worked with Ashton Stoop’s team of modelers in partnership with the engineers at Terrapower to accurately model their hardware. This was a stylized take on it, but there was a fair bit of back and forth required to get the details right and nail their design.

II silky smooth motion

Though the sequence was relatively contained in scope, we worked hard to make sure each step in the sequence was absolutely silky smooth. There was a constrained timeline on this one (when is there not though), and we worked long and hard to make sure that didn’t come through in the end result.

III brand consistency

We worked with Resn to nail Terrapower’s unique 3D brand identity. They already had an established shader style they’d developed for their website visuals and we iterated back and forth to make sure the glass was authentically transparent and that purple material refracted light in a way that match their previous work.

visual
design

In the end, hundreds of small brush strokes came together to create one cohesive vision. The Terrament system itself had carts, casings, track and underground infrastructure. The power infrastructure meant building a substation, power lines and wind turbines. Then there was the environment itself which involved rendering large areas of animated grass. These elements all brought their own technical challenges that pushed our ability to create large scale environments.