Technology
Translation

How to Make Complex Technology Instantly Understandable

Ever tried explaining your technology to an investor or customer, only to see their eyes glaze over? It’s not because they aren’t smart enough—it’s because most technical messaging is built for engineers, not decision-makers.

We see this all the time:
🚨 Diagrams that don’t match up—different scales, inconsistent labels, scattered information.
🚨 Slides packed with jargon that only make sense if you already know the technology.
🚨 Text-heavy explanations that could be replaced with a single, clear visual.

If people don’t instantly understand what you do, they won’t invest, buy, or remember you. So how do you fix it?

The Process

The 3D animation process is designed to minimize wasted effort by getting approval on each step of the process before beginning the next one.

Step 1: Clarify & Align Your Message

Most companies overwhelm people by explaining too much at once. The first step is to group related ideas into clear, overarching concepts instead of presenting raw details.

Take Celestial AI. Their early pitch materials were a mess—diagrams drawn at different scales, shifting terminology, long-winded explanations. The result? Confusion, longer investor conversations, and unnecessary friction.

Once we simplified their message into clear “big ideas” and aligned their visuals, their pitch immediately became more effective. Investors could follow the story without needing technical expertise.

Step 2: Show, Don’t Just Tell

You can describe a rocket engine for hours—or show a single animation of how thrust is generated, and people will get it instantly.

3D visuals aren’t just for aesthetics—they answer questions before they’re even asked.

Take Terrament, a company working on underground energy storage. Before they used CGI, they had to spend valuable meeting time explaining their concept. But once their pitch became a short, clear animation, investors got it immediately. No more long-winded explanations.

A simple test? Watch your pitch video on mute. If you still understand what’s happening, your visuals are working. If not, there’s too much reliance on narration.

Step 3: Ensure Consistency in Messaging

One of the biggest mistakes deep tech companies make is inconsistency.

One slide calls it an “AI-powered accelerator,” the next says “predictive processing engine,” and by the end, no one knows what’s actually being sold. Investors shouldn’t have to translate your pitch in real time.

This happened with Celestial AI. Their materials used different colors, icons, and terminology, making it harder for people to connect the dots. Once we standardized everything—one naming system, one color palette, one cohesive visual language—the message became instantly clearer.

Step 4: Build a Story, Not Just Information

The best deep tech pitches don’t just list features—they tell a story.

Your pitch should show:
1️⃣ The problem—why the current solution is broken.
2️⃣ The solution—why your innovation fixes it.
3️⃣ The impact—what this means for investors, customers, and the market.

Tesla didn’t just say, “Our cars have batteries.” They framed gas engines as outdated, inefficient, and dirty. Their EVs weren’t just an option—they were the inevitable next step.

Thought experiments and "what-if" scenarios can make the right solution feel even more compelling. Show wrong paths and why they fail, then make your innovation the clear winner.

Step 5: Test & Refine Until It Clicks

Here’s the ultimate test: If someone watches your video or looks at your pitch deck and still needs you to explain it in person, it’s not clear enough yet.

💡 When a company truly nails its messaging, everything changes. Investor meetings move faster. Sales cycles shorten. Customers stop hesitating.

Because when people instantly understand what you do and why it matters, they don’t need convincing—they just say, “I get it. Let’s talk.”

If your messaging still feels like a struggle, it’s time to rethink how you communicate. 🚀