New technology
can be hard
to explain.
common
problems
01
Engineering bias
Engineering really matters to tech companies. From this perspective they often conflate capabilities with value - they’re proud of what they built. In explanation this is the focus, oversharing exhaustive technical details to a crowd they lost from the gate.
Therefore, confusion creates drag across everything you do.
02
There’s a lot to cover
The value of your product isn’t clear until your audience understands the problem it solves. But customers often lack expertise in your industry.
Tech companies are often missing a quick, repeatable way to onboard potential new prospects who aren’t familiar with their category.
03
The best explainations requireon people’s time
The founder might be a rockstar in meetings, but scaling companies require teams that can do the same. Descriptions vary from person-to-person. Even with the best sales people- onboarding new prospects takes up alot of their time.
our
approach
01
Improve clarity
across every touchpoint
We put aside expectations of any prior knowledge, unlocking the ability to communicate with anybody. Our goal is to distill the context necessary around your solution into a single, defensible narrative that anyone—buyers, investors, partners—can understand in seconds.
02
Pitch in 2 min or less
Video content enables prospects to see your solution with their own eyes. We create self-contained storytelling content that preserves technical accuracy while saying more than words ever could. All shareable with the click of a button. Your reps can follow up on their questions rather than starting from scratch.
03
Free up lots of time
We condense the best version of your pitch into assets that work for you 24/7. Your story stays consistent, your team stays aligned, and growth no longer depends on the founder being in the room.
The
Technology
Translation
System
Turn their R&D into products,
that can sell at scale.
deliverables
01
Refined Product Pitch
Messaging that helps cold audiences more effectively understand the stakes, the mechanism, and the value of your product. One clear, consistent story about what you do across all channels.
02
World Class Visual Content
We use cutting-edge visualization tools to make your product impossible to misunderstand. Our approach ripples across sales, website, events, investor conversations and outbound. Everything compounds into an asset library designed to solve your specific business needs.
03
Done-For-You Outreach Systems
We make sure your audience will see it. We don’t hand over assets and walk away. We setup carefully considered automated distribution systems so the work converts customers at scale instead of sitting in a folder.
who we help
frontier technology
Our speciality is taking on complex products. We’re uniquely suited for niche b2b industries.
series B companies and up
we optimize marketing for products that already have product market fit
GTM companies
Transitioning from R&D to product launch
who we don’t
simple products
sell simple, self-explanatory products that don’t require education
pre-seed companies
While we love working with pre-seed tech founders, this is primarily worthwhile for companies that have product market fit
conservative companies
We aim for a high-quality outcome. we don’t want to work with companies just looking for more “content”
-
![Black and white photo of a man with a beard and mustache, smiling slightly, in an indoor setting with windows behind him. A colorful train is superimposed, fading into the background.]()
“Justin blends technical skill with strong & clear narratives. We were thrilled with the finished product! He really helped us find the right story & voice for our product video.”
Eric Chaves
Founder of Terrament -
![A grayscale close-up of a man with a bald head and beard, wearing a suit and striped shirt, in a serious or attentive expression.]()
"if you are in a similar industry to ours (complex engineering), you'd be wasting your time doing it any other way or with some other firms."
Preet Virk
Co-Founder, COO of Celestial AI -
![A young man in a suit and tie with an embroidered design on his collar, looking to the side.]()
“initial response is that they are blown away. We've been getting some incredible engagement & amazing feedback on the video.”
Joshua Glassman
Director of Marketing of FloQast
Book a (Free) 30 Min Communication Audit
With custom insights, we’ll show you where your story loses cold audiences & recommend quick solutions.
You take away:
Current communication bottlenecks
High leverage solutions to improve communication
Custom content strategy tailored to your goals.