VIDEO VERSION OF THIS ARTICLE GOES HERE: (Ad is placeholder)

(Example video of the type we teach them to create below, but targeted at our customer. Then showing them what to do step by step here and in the article below)

A busy exhibition hall with numerous booths and visitors walking along aisles.

You’ve invested $50,000 in showing up to a tech conference.

This better work.

Our Promise

Turn confused booth traffic into 10+ booked demos.

*Or we’ll donate $100 to Girls Who Code. For real, let us know.

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Two people, a woman and a man, having a conversation in a convention or trade show setting with blurred background lights.

The Conference ROI Checklist

  1. perfect pitch

  2. personalize pitch

  3. warm invites with swag

  4. important copy posters

  5. video loop

  6. make your booth a spectacle

  7. swag givewaways

  8. Qr code

  9. Demo improvements

  10. brag about your wins

What You’ll Have By The End

  • A colorful poster with the quote, "Great ideas are worth holding onto," featuring a cartoon person holding a yellow smartphone and a newspaper, set against a green background with a yellow wall.

    3 X PRINT-OUTS TO DISPLAY

    (PRINT THESE + SLAP ON LAPTOP)

    1. Pain/Promise Headline
    2. Social Proof Quote
    3. Results Statistic

  • A computer circuit board with various chips, resistors, and capacitors.

    1 X 60 Second Video Loop

    Tell people what you do at scale.

  • A black digital watch face with white digital time display, surrounded by a black wristband.

    1 X QR Code

    To Book Calls

The Conference ROI Checklist

  1. perfect pitch

  2. personalize pitch

  3. warm invites with swag

  4. important copy posters

  5. video loop

  6. make your booth a spectacle

  7. swag givewaways

  8. Qr code

  9. Demo improvements

  10. brag about your wins

pre-show

3× Your ROI Before the Doors Open

B

Perfect Your Pitch


Messaging that works
in 10 min

C

Personalize Your Pitch


3X more money
in 5 clicks

D

Roll Out The Red-Carpet Invites


Court the right people

A

How To Get $1 In > $3 Out

:
roi in 5 minutes

DURING-SHOW:

On-Site Traffic Engine

5 min

60-Second “Stranger-To-Buyer” Conversion Video

OUTCOME:
Messaging that works

10 min

Value-First Swag That Won’t Become Charity

OUTCOME:
3X more money

5 min

Convert Curiosity into Clients — Fun Is a Funnel

OUTCOME:
Court the right people

5 min

3 “Stop & Stare” Posters

OUTCOME:
Messaging that works

5 min

The “Must-Have” QR-to-Calendar Engine

OUTCOME:
Messaging that works

POST-SHOW

Post-Event Profit Playbook

5 min

Show’s Over, Sales Aren’t: Maximizing Post-Show Profit

OUTCOME:
Messaging that works

10 min

Show Receipts, Raise Revenue

OUTCOME:
3X more money

5 min

Upgrade Your Demo: Show > Tell

OUTCOME:
Messaging that works

Successful Case Studies→ 3× More Demos in 30 Days

  • An indoor exhibit resembling a small glass house with nature scenes on its walls, showcasing trees, flowers, and a pathway.

    Attivo Networks – Black Hat USA

    90-second “Hall of Mirrors” with a looping CGI/VO track that shows how deception trips attackers; promo video plays at the entrance while people queue.

    7 × more leads vs. prior year, with visitors funneled straight from the maze to live demos.

  • View of a busy indoor trade show or exhibition with booths and many attendees walking and browsing.

    Commvault – RSA Conference 2024

    Wall-to-wall LED running a 60-sec “Cleanroom Recovery” film on an endless loop; animated QR drove on-the-spot demo bookings.

    Drew ≈ 3,000 booth visitors and triggered ~1,000 live demos across two linked stands.

  • A man and a woman having a conversation at an indoor event, with a blurred screen in the background.

    ESET – RSA & HIMSS Circuit

    Replaced slideware with a continuous motion-graphics reel that reset every minute; message graspable in < 60 s.

    Generated ≈ 700 % more qualified leads after the switch, on the same budget

Stylized lowercase letters 't' and 'n' in a dark gray color on a black background.

Want this done for you? (Or help with your main stage?)

Book one of the 15 weekly audit slots. In 15 min we outline a CGI storyboard or send you a $25 coffee card for wasting your time.

(QR inside the kit)

Book a call

01
What To Say

“Cold-to-Cash” 
3‑Part Script

  • Graffiti-style painting of a fishhook on a red background.

    1. Hook

    Idea
    ≤ 12‑word pain‑promise headline

    Formula
    [Action] + [Dream Outcome] - {Core Pain} in {Timeframe} with [Your Solution]

    Examples
    Double AI model speed without extra GPUs this week.
    Add 12 % EV range with one bolt-on damper.
    Slash cloud bills 40 % moving workloads in an afternoon.

  • Digital painting of Barack Obama wearing a suit and tie, with a colorful, abstract background.

    2. Belief

    00:15 - 00:45 (15‑45 s)

    What They Read:
    One killer metric

    What They See:
    Trust trigger (logos or analyst quote)

  • A 3D green dollar sign symbol on a black background.

    3. Call To Action

    00:45 - 01:00 (45‑60 s)

    What They Read:
    benefit when they book

    What They See:
    QR → demo / calendar

Script Breakdown

  • A stylized, grunge-style illustration of a fishhook hanging from a rope against a red background.

    HOOK

    (0-15 seconds)

  • A newspaper with a large headline that reads "Really Big Headline Goes Here!" and a section titled "EXTRA DAILY PRESS" at the top, along with smaller articles below.

    ≤ 12‑word pain‑promise headline:

    Formula:
    [Action] + [Dream Outcome] - {Core Pain} in {Timeframe} with [Your Solution]

    Examples:

    Double AI model speed without extra GPUs this week.

    Add 12 % EV range with one bolt-on damper.

    Slash cloud bills 40 % moving workloads in an afternoon.

    Predict breakdowns—robot sensors cut downtime 90 % this quarter.

    Deploy zero-trust in hours, not months—no code rewrite.

    Speed drug discovery 5× with AI-powered spectral fingerprints.

  • A futuristic, sleek vertical takeoff and landing aircraft flying in the sky.

    Looping hero visual that screams the outcome

    Make these visual, not text links

    Shopify Plus – https://www.shopify.com/
    Rapid-fire brand reels (Kylie Cosmetics, Bombas) flashing across storefront mock-ups → screams “enterprise-grade scale.”

    Asana – https://asana.com
    Animated workflow cards sliding into place while teams collaborate → “work chaos → clarity” in 3 seconds.


    Apple Vision Pro – https://www.apple.com/apple-vision-pro/
    Near-full-screen spatial-computing clip that begins playing as you scroll → “digital + physical worlds blended.”

    Runway – https://runwayml.com
    Cinematic montage of AI video edits morphing in real time behind headline → proves “create anything” promise.

    Natural Cycles – https://www.naturalcycles.com
    Quick-cut phone UI + temperature ring filling up → communicates “simple, science-backed birth-control tracking.”

  • Colorful digital painting of Barack Obama looking upward with a confident expression, surrounded by vibrant abstract background.

    BELEIF

    (15-45 seconds)

  • Infographic titled 'Changing Lives Through...' with icons and statistics showing employment, youth success, life skills coaching, and training achievements.

    One killer metric

    Examples:
    3× demo-to-deal conversion after installing our real-time product video.

    -42 % cloud spend realized within the first billing cycle.

    +12 % EV driving range from one bolt-on regenerative damper.

    6-month payback on factory-floor robotics vs. industry’s 18-month average.

    90 % malware blocked pre-execution—zero breaches in 12 months.

    5× faster ML inference on identical GPU hardware.

    -37 % unplanned downtime using predictive maintenance sensors.

    1.8 M rows queried in <100 ms—no caching layer required.

    97 % doctor adoption of our AI-triage tool in pilot hospitals.

    $1.3 M pipeline generated from a single 3-day trade-show rollout.

  • Web page footer showcasing awards and recognitions, including Forbes 500, CRM Market Winner 2012, and 2011 Customer Choice award, along with social media icons for Facebook, Twitter, LinkedIn, and Google Plus.

    Trust trigger (logo / analyst quote)

    Examples:
    [Gartner logo] “Magic Quadrant Leader: AI Infrastructure, 2025.”

    [TechCrunch logo] “This startup makes quantum tech look easy.”

    [AWS Activate badge] “Selected for the AWS Activate Portfolio.”

    [IDC logo] “Cuts cloud TCO 35 %—best result in our 2025 benchmark.”

    [Y Combinator logo] “Backed by YC W24—world-class founder network.”

    [Forrester Wave badge] “Ranked #1 in Zero-Trust Automation.”

    [BloombergNEF logo] “Top 10 ClimateTech Companies to Watch.”

  • Green 3D dollar sign on a black background.

    CALL TO ACTION

    (45-60 seconds)

  • Outline of a cathedral with a tall tower, pointed roof, and ornate details in black and white.

    QR → demo / calendar

    You can use the QR code above to go to our link btw. But here’s the free tool you can use to do the same for you.

A woman and a man having a conversation at a table in a professional setting, with the woman smiling and looking at the man.
ChatGPT Script Creator

1 Min Script Writer


Copy‑Paste Script Template

“We help [ICP] erase [problem]. Watch this [visual]—it saves [metric]. Scan to see it live.”

02
What To Show

Here’s How It Works

  • Illustration of a tornado touchdown near a rural house with a red roof, surrounded by open fields, with a dark storm cloud overhead and a bird flying in the sky.

    1. Show the Pain


    Idea
    “This sucks.” Nobody buys unless there’s pain. So show it.

    Why
    People move away from pain faster than they chase pleasure. Lead with what’s broken.


    Example
    Customer staring at a 17-tab dashboard wondering what to click

  • An elder male teacher with gray hair and beard, wearing glasses, a yellow sweater, and a striped tie, standing in front of a chalkboard in a classroom. He holds a chalk in his right hand and has his left hand on his hip. The classroom has a clock, bulletin board, globe, and a desk with books, papers, and a cup with pens.

    2. Show the Fix


    Idea
    The moment your product kicks in and changes everything. You’re selling transformation.

    Why
    Here’s where most tech companies blow it: they explain. Don’t. SHOW THEM your mechanism.


    Example
    AI flags an anomaly instantly

  • Blue butterflies flying in a sky filled with clouds.

    3. Show the Flip (Before → After)


    Idea
    What it was vs. what it is now. The transformation is the product.

    Why
    This is the “holy sh*t” moment. People don’t buy your features. They buy the shift.


    Example
    6 hours → 6 seconds

  • Gold deer trophy with large antlers on a red background

    4. Show the Win


    Idea
    Make the result undeniable.
    End with the outcome they actually care about: money, time, or status. Overlay the number. Show the smile. Land the punch.

    Why
    Buyers don’t want tools. They want trophies. Show the result, not the software.


    Example
    “12% more range”

  • A yellow circular button with a red X symbol on it, floating against a plain blue background.

    Final Test

    Can I watch this on mute and still get it?
    If yes — it sells.
    If no — it’s noise.

Case Study: Axiado

  • Inside a data center or server farm with rows of server racks illuminated by orange and blue lighting, creating a symmetrical tunnel-like perspective.

    1. Show the Pain

    This shows how datacenters require a ton of cooling.

  • Illuminated logo of the company Axiado featuring a stylized 'AX' in orange and red, against a background of server racks illuminated with red and purple lights.

    2. Show the Fix

    This shows that axiado’s DTM tech fixes it.

  • Close-up of a computer graphics card with a large fan and cooling pipes, with a dark background and a small Axiado logo in the bottom right corner.

    3. Show the Flip (Before → After)

    Now datacenters are saving on cooling.

  • Top-down view of a data center server room with black servers surrounded by yellow and red cooling pipes, illuminated in a futuristic style.

    4. Show the Win

    Saving lots of people money.

  • A yellow pill-shaped object with a red X symbol on top, set against a blue background.

    Final Test

    Can I watch this on mute and still get it?
    If yes — it sells.
    If no — it’s noise.

1. Let’s customize this

for your product


Use our GPT to generate the ideas for the shots for you. Or do it yourself if you’re that type.

A woman and a man are sitting at a table in a professional setting, engaged in a conversation with smiles. The woman has long hair and is wearing a black blazer with an orange lanyard, and the man has short hair and a beard, wearing a dark blazer with a light-colored shirt. There is a coffee cup and some papers on the table, with an indoor environment in the background.
Storyboard Idea Generator

2. Plug In. Fill Out.


2a. Open this blank template

60-Second Storyboard: Easy Template

2b. Use this to generate images super easily for your ideas.

LTX Studio: Amazing AI Storyboard Generator

Storyboard Blank Template

3. Your First Draft,
Done in 60 Seconds

1. Put your text above into this Kling AI prompt generator.






2. Or translate them for the platform of your choice:

  • KLING AI:
    LINK
    Best performance, gives you a free trial to get you through this video. (take from our class)
    (Discount here if you use code Machine Mythology)

  • Sora
    LINK
    Free credits, great for this bad for that.
    (incorporate notes from our class)

  • Hint at advanced upgrades (“this is the free taste, we’ll show you what the real version looks like later”).

3. Prompt Variations To Try If You’re Not Suggesting.

  • Ask GPT to try [insert prompt here] to get variations that are more what you want:
    We recommend doing this and doing that.

    Notes:
    Here’s what AI is really good for
    And here’s what it’s really bad for:

    To get the best results we have to (add first frame and do prompts, whatever it is)
    If you want to try it on your specific product there is a way to do that but it’s outside the scope of this class)

4. Download.

  • Give them template for this software where you just swap in each clip and that’s it.
    OR IF THEY REACH OUT WE WILL PUT IT ALL TOGETHER FOR YOU.

Learn more

4. Replace.

Get a Video That Works.

Replace our template with your SCRIPT + SHOTS.

  • Free Software Link

  • Give them template for this software where you just swap in each clip and that’s it.
    OR IF THEY REACH OUT WE WILL PUT IT ALL TOGETHER FOR YOU.

P.S. OR Send to Us.
We will edit them together for you and send with our feedback.

FINISH YOUR VIDEO WITH OUR DRAG-&-DROP TEMPLATE!
NVIDIA GTC 2024 event webpage featuring a red AMD hardware card, a man and woman in a server room, and text about AI-driven hardware advancements.
A 3D animation showing a transparent capsule containing two differently colored liquids, purple and orange, with arrows indicating containment. Text overlay states, 'This method delivers enhanced security, reduced transportation risks, and significant cost savings.'

FREE VIDEO AUDIT

WE WILL REVIEW YOUR ENTIRE VIDEO and give you suggestions for FREE.


⚡ Urgency: Only 15 free storyboard audits released weekly. Calendar auto‑closes once full.

Sign up

03
Results

Successful Case Studies→ 3× More Demos in 30 Days

  • An indoor exhibition space designed to look like an outdoor forest scene with lush greenery and trees, illuminated with warm lighting.

    Attivo Networks – Black Hat USA

    90-second “Hall of Mirrors” with a looping CGI/VO track that shows how deception trips attackers; promo video plays at the entrance while people queue.

    7 × more leads vs. prior year, with visitors funneled straight from the maze to live demos.

  • A busy trade show or exhibition with rows of booths and many attendees walking around.

    Commvault – RSA Conference 2024

    Wall-to-wall LED running a 60-sec “Cleanroom Recovery” film on an endless loop; animated QR drove on-the-spot demo bookings.

    Drew ≈ 3,000 booth visitors and triggered ~1,000 live demos across two linked stands.

  • Two people, a man and a woman, smiling and talking in an indoor setting with a large screen displaying colorful visuals in the background.

    ESET – RSA & HIMSS Circuit

    Replaced slideware with a continuous motion-graphics reel that reset every minute; message graspable in < 60 s.

    Generated ≈ 700 % more qualified leads after the switch, on the same budget

Stylized logo with the lowercase letters 't' and 'n' in dark gray on a black background.

Want the whole video done for you? (Or help with your main stage?)

Book one of the 15 weekly audit slots. In 15 min we outline a CGI storyboard or send you a $25 coffee card for wasting your time.

(QR inside the kit)

Book a call

Donate

3% Cover the Fee
Girls who code logo with text 'girls who code' and 'Binghamton University' on a teal background.