VIDEO VERSION OF THIS ARTICLE GOES HERE: (Ad is placeholder)

(Example video of the type we teach them to create below, but targeted at our customer. Then showing them what to do step by step here and in the article below)

You’ve invested $50,000 in showing up to a tech conference.

This better work.

Our Promise

Turn confused booth traffic into 10+ booked demos.

*Or we’ll donate $100 to Girls Who Code. For real, let us know.

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The Conference ROI Checklist

  1. perfect pitch

  2. personalize pitch

  3. warm invites with swag

  4. important copy posters

  5. video loop

  6. make your booth a spectacle

  7. swag givewaways

  8. Qr code

  9. Demo improvements

  10. brag about your wins

What You’ll Have By The End

  • 3 X PRINT-OUTS TO DISPLAY

    (PRINT THESE + SLAP ON LAPTOP)

    1. Pain/Promise Headline
    2. Social Proof Quote
    3. Results Statistic

  • 1 X 60 Second Video Loop

    Tell people what you do at scale.

  • 1 X QR Code

    To Book Calls

The Conference ROI Checklist

  1. perfect pitch

  2. personalize pitch

  3. warm invites with swag

  4. important copy posters

  5. video loop

  6. make your booth a spectacle

  7. swag givewaways

  8. Qr code

  9. Demo improvements

  10. brag about your wins

pre-show

3× Your ROI Before the Doors Open

B

Perfect Your Pitch


Messaging that works
in 10 min

C

Personalize Your Pitch


3X more money
in 5 clicks

D

Roll Out The Red-Carpet Invites


Court the right people

A

How To Get $1 In > $3 Out

:
roi in 5 minutes

DURING-SHOW:

On-Site Traffic Engine

5 min

60-Second “Stranger-To-Buyer” Conversion Video

OUTCOME:
Messaging that works

10 min

Value-First Swag That Won’t Become Charity

OUTCOME:
3X more money

5 min

Convert Curiosity into Clients — Fun Is a Funnel

OUTCOME:
Court the right people

5 min

3 “Stop & Stare” Posters

OUTCOME:
Messaging that works

5 min

The “Must-Have” QR-to-Calendar Engine

OUTCOME:
Messaging that works

POST-SHOW

Post-Event Profit Playbook

5 min

Show’s Over, Sales Aren’t: Maximizing Post-Show Profit

OUTCOME:
Messaging that works

10 min

Show Receipts, Raise Revenue

OUTCOME:
3X more money

5 min

Upgrade Your Demo: Show > Tell

OUTCOME:
Messaging that works

Successful Case Studies→ 3× More Demos in 30 Days

  • Attivo Networks – Black Hat USA

    90-second “Hall of Mirrors” with a looping CGI/VO track that shows how deception trips attackers; promo video plays at the entrance while people queue.

    7 × more leads vs. prior year, with visitors funneled straight from the maze to live demos.

  • Commvault – RSA Conference 2024

    Wall-to-wall LED running a 60-sec “Cleanroom Recovery” film on an endless loop; animated QR drove on-the-spot demo bookings.

    Drew ≈ 3,000 booth visitors and triggered ~1,000 live demos across two linked stands.

  • ESET – RSA & HIMSS Circuit

    Replaced slideware with a continuous motion-graphics reel that reset every minute; message graspable in < 60 s.

    Generated ≈ 700 % more qualified leads after the switch, on the same budget

Want this done for you? (Or help with your main stage?)

Book one of the 15 weekly audit slots. In 15 min we outline a CGI storyboard or send you a $25 coffee card for wasting your time.

(QR inside the kit)

01
What To Say

“Cold-to-Cash” 
3‑Part Script

  • 1. Hook

    Idea
    ≤ 12‑word pain‑promise headline

    Formula
    [Action] + [Dream Outcome] - {Core Pain} in {Timeframe} with [Your Solution]

    Examples
    Double AI model speed without extra GPUs this week.
    Add 12 % EV range with one bolt-on damper.
    Slash cloud bills 40 % moving workloads in an afternoon.

  • 2. Belief

    00:15 - 00:45 (15‑45 s)

    What They Read:
    One killer metric

    What They See:
    Trust trigger (logos or analyst quote)

  • 3. Call To Action

    00:45 - 01:00 (45‑60 s)

    What They Read:
    benefit when they book

    What They See:
    QR → demo / calendar

Script Breakdown

  • HOOK

    (0-15 seconds)

  • ≤ 12‑word pain‑promise headline:

    Formula:
    [Action] + [Dream Outcome] - {Core Pain} in {Timeframe} with [Your Solution]

    Examples:

    Double AI model speed without extra GPUs this week.

    Add 12 % EV range with one bolt-on damper.

    Slash cloud bills 40 % moving workloads in an afternoon.

    Predict breakdowns—robot sensors cut downtime 90 % this quarter.

    Deploy zero-trust in hours, not months—no code rewrite.

    Speed drug discovery 5× with AI-powered spectral fingerprints.

  • Looping hero visual that screams the outcome

    Make these visual, not text links

    Shopify Plus – https://www.shopify.com/
    Rapid-fire brand reels (Kylie Cosmetics, Bombas) flashing across storefront mock-ups → screams “enterprise-grade scale.”

    Asana – https://asana.com
    Animated workflow cards sliding into place while teams collaborate → “work chaos → clarity” in 3 seconds.


    Apple Vision Pro – https://www.apple.com/apple-vision-pro/
    Near-full-screen spatial-computing clip that begins playing as you scroll → “digital + physical worlds blended.”

    Runway – https://runwayml.com
    Cinematic montage of AI video edits morphing in real time behind headline → proves “create anything” promise.

    Natural Cycles – https://www.naturalcycles.com
    Quick-cut phone UI + temperature ring filling up → communicates “simple, science-backed birth-control tracking.”

  • BELEIF

    (15-45 seconds)

  • One killer metric

    Examples:
    3× demo-to-deal conversion after installing our real-time product video.

    -42 % cloud spend realized within the first billing cycle.

    +12 % EV driving range from one bolt-on regenerative damper.

    6-month payback on factory-floor robotics vs. industry’s 18-month average.

    90 % malware blocked pre-execution—zero breaches in 12 months.

    5× faster ML inference on identical GPU hardware.

    -37 % unplanned downtime using predictive maintenance sensors.

    1.8 M rows queried in <100 ms—no caching layer required.

    97 % doctor adoption of our AI-triage tool in pilot hospitals.

    $1.3 M pipeline generated from a single 3-day trade-show rollout.

  • Trust trigger (logo / analyst quote)

    Examples:
    [Gartner logo] “Magic Quadrant Leader: AI Infrastructure, 2025.”

    [TechCrunch logo] “This startup makes quantum tech look easy.”

    [AWS Activate badge] “Selected for the AWS Activate Portfolio.”

    [IDC logo] “Cuts cloud TCO 35 %—best result in our 2025 benchmark.”

    [Y Combinator logo] “Backed by YC W24—world-class founder network.”

    [Forrester Wave badge] “Ranked #1 in Zero-Trust Automation.”

    [BloombergNEF logo] “Top 10 ClimateTech Companies to Watch.”

  • CALL TO ACTION

    (45-60 seconds)

  • QR → demo / calendar

    You can use the QR code above to go to our link btw. But here’s the free tool you can use to do the same for you.

1 Min Script Writer


Copy‑Paste Script Template

“We help [ICP] erase [problem]. Watch this [visual]—it saves [metric]. Scan to see it live.”

02
What To Show

Here’s How It Works

  • 1. Show the Pain


    Idea
    “This sucks.” Nobody buys unless there’s pain. So show it.

    Why
    People move away from pain faster than they chase pleasure. Lead with what’s broken.


    Example
    Customer staring at a 17-tab dashboard wondering what to click

  • 2. Show the Fix


    Idea
    The moment your product kicks in and changes everything. You’re selling transformation.

    Why
    Here’s where most tech companies blow it: they explain. Don’t. SHOW THEM your mechanism.


    Example
    AI flags an anomaly instantly

  • 3. Show the Flip (Before → After)


    Idea
    What it was vs. what it is now. The transformation is the product.

    Why
    This is the “holy sh*t” moment. People don’t buy your features. They buy the shift.


    Example
    6 hours → 6 seconds

  • 4. Show the Win


    Idea
    Make the result undeniable.
    End with the outcome they actually care about: money, time, or status. Overlay the number. Show the smile. Land the punch.

    Why
    Buyers don’t want tools. They want trophies. Show the result, not the software.


    Example
    “12% more range”

  • Final Test

    Can I watch this on mute and still get it?
    If yes — it sells.
    If no — it’s noise.

Case Study: Axiado

  • 1. Show the Pain

    This shows how datacenters require a ton of cooling.

  • 2. Show the Fix

    This shows that axiado’s DTM tech fixes it.

  • 3. Show the Flip (Before → After)

    Now datacenters are saving on cooling.

  • 4. Show the Win

    Saving lots of people money.

  • Final Test

    Can I watch this on mute and still get it?
    If yes — it sells.
    If no — it’s noise.

1. Let’s customize this

for your product


Use our GPT to generate the ideas for the shots for you. Or do it yourself if you’re that type.

2. Plug In. Fill Out.


2a. Open this blank template

60-Second Storyboard: Easy Template

2b. Use this to generate images super easily for your ideas.

LTX Studio: Amazing AI Storyboard Generator

3. Your First Draft,
Done in 60 Seconds

1. Put your text above into this Kling AI prompt generator.






2. Or translate them for the platform of your choice:

  • KLING AI:
    LINK
    Best performance, gives you a free trial to get you through this video. (take from our class)
    (Discount here if you use code Machine Mythology)

  • Sora
    LINK
    Free credits, great for this bad for that.
    (incorporate notes from our class)

  • Hint at advanced upgrades (“this is the free taste, we’ll show you what the real version looks like later”).

3. Prompt Variations To Try If You’re Not Suggesting.

  • Ask GPT to try [insert prompt here] to get variations that are more what you want:
    We recommend doing this and doing that.

    Notes:
    Here’s what AI is really good for
    And here’s what it’s really bad for:

    To get the best results we have to (add first frame and do prompts, whatever it is)
    If you want to try it on your specific product there is a way to do that but it’s outside the scope of this class)

4. Download.

  • Give them template for this software where you just swap in each clip and that’s it.
    OR IF THEY REACH OUT WE WILL PUT IT ALL TOGETHER FOR YOU.

4. Replace.

Get a Video That Works.

Replace our template with your SCRIPT + SHOTS.

  • Free Software Link

  • Give them template for this software where you just swap in each clip and that’s it.
    OR IF THEY REACH OUT WE WILL PUT IT ALL TOGETHER FOR YOU.

P.S. OR Send to Us.
We will edit them together for you and send with our feedback.

FREE VIDEO AUDIT

WE WILL REVIEW YOUR ENTIRE VIDEO and give you suggestions for FREE.


⚡ Urgency: Only 15 free storyboard audits released weekly. Calendar auto‑closes once full.

03
Results

Successful Case Studies→ 3× More Demos in 30 Days

  • Attivo Networks – Black Hat USA

    90-second “Hall of Mirrors” with a looping CGI/VO track that shows how deception trips attackers; promo video plays at the entrance while people queue.

    7 × more leads vs. prior year, with visitors funneled straight from the maze to live demos.

  • Commvault – RSA Conference 2024

    Wall-to-wall LED running a 60-sec “Cleanroom Recovery” film on an endless loop; animated QR drove on-the-spot demo bookings.

    Drew ≈ 3,000 booth visitors and triggered ~1,000 live demos across two linked stands.

  • ESET – RSA & HIMSS Circuit

    Replaced slideware with a continuous motion-graphics reel that reset every minute; message graspable in < 60 s.

    Generated ≈ 700 % more qualified leads after the switch, on the same budget

Want the whole video done for you? (Or help with your main stage?)

Book one of the 15 weekly audit slots. In 15 min we outline a CGI storyboard or send you a $25 coffee card for wasting your time.

(QR inside the kit)

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