Learn how to create this for your company^

Strangers‑to‑Buyers
60‑Second Cold Conversion

(Grab‑n‑Go Template)

Promise

Turn confused booth traffic into 50 booked demos or we’ll donate $100 to Girls Who Code.

Your booth costs 30k and your pitch takes 10 minutes. CISOs walk right past. You need to take drastic action.
With this blueprint, you will hook them in 90 seconds and triple booked demos.

This is the simplest way to do it.

3‑PART MONEY SCRIPT

1. HOOK (0‑15 s)
   • ≤ 12‑word pain‑promise headline
   • Looping hero visual that screams the outcome

2. BELIEF (15‑45 s)
   • One killer metric
   • Trust trigger (logo / analyst quote)

3. CTA (45‑60 s)
   • QR → demo / calendar (see urgency below)

YOUR TURN:

1. HOOK (0‑15 s)

   • ≤ 12‑word pain‑promise headline:

     
     Formula:
     [Action] + [Dream Outcome] - {Core Pain} in {Timeframe} with [Your Solution]
     
     Stop breaches—cut risk 80 % in 30 days.

     Double AI model speed without extra GPUs this week.

     Add 12 % EV range with one bolt-on damper.

     Slash cloud bills 40 % moving workloads in an afternoon.

     Predict breakdowns—robot sensors cut downtime 90 % this quarter.

     Deploy zero-trust in hours, not months—no code rewrite.

     Speed drug discovery 5× with AI-powered spectral fingerprints.

   • Looping hero visual that screams the outcome

   • Make these visual, not text links
     

     Shopify Plus – https://www.shopify.com/
     Rapid-fire brand reels (Kylie Cosmetics, Bombas) flashing across storefront mock-ups → screams “enterprise-grade scale.”
     

     Asana – https://asana.com
     Animated workflow cards sliding into place while teams collaborate → “work chaos → clarity” in 3 seconds.

     
     Apple Vision Pro – https://www.apple.com/apple-vision-pro/
     Near-full-screen spatial-computing clip that begins playing as you scroll → “digital + physical worlds blended.”
     

     Runway – https://runwayml.com
     Cinematic montage of AI video edits morphing in real time behind headline → proves “create anything” promise.
     

     Natural Cycles – https://www.naturalcycles.com
     Quick-cut phone UI + temperature ring filling up → communicates “simple, science-backed birth-control tracking.”
     
     

2. BELIEF (15‑45 s)
   

   • One killer metric

     Examples:
     3× demo-to-deal conversion after installing our real-time product video.

   • -42 % cloud spend realized within the first billing cycle.

   • +12 % EV driving range from one bolt-on regenerative damper.

   • 6-month payback on factory-floor robotics vs. industry’s 18-month average.

   • 90 % malware blocked pre-execution—zero breaches in 12 months.

   • 5× faster ML inference on identical GPU hardware.

   • -37 % unplanned downtime using predictive maintenance sensors.

   • 1.8 M rows queried in <100 ms—no caching layer required.

   • 97 % doctor adoption of our AI-triage tool in pilot hospitals.

   • $1.3 M pipeline generated from a single 3-day trade-show rollout.

   • Trust trigger (logo / analyst quote)

     Examples:
     [Gartner logo] “Magic Quadrant Leader: AI Infrastructure, 2025.”

   • [TechCrunch logo] “This startup makes quantum tech look easy.”

   • [AWS Activate badge] “Selected for the AWS Activate Portfolio.”

   • [IDC logo] “Cuts cloud TCO 35 %—best result in our 2025 benchmark.”

   • [Y Combinator logo] “Backed by YC W24—world-class founder network.”

   • [Forrester Wave badge] “Ranked #1 in Zero-Trust Automation.”

   • [BloombergNEF logo] “Top 10 ClimateTech Companies to Watch.”
     

   • MOVE (45‑60 s)

     • QR → demo / calendar

       You can use the QR code above to go to our link btw. But here’s the free tool you can use to do the same for you.
       

     • FREE STORYBOARD AUDIT

       ⚡ Urgency: Only 15 free storyboard audits released weekly. Calendar auto‑closes once full.
       

BOOTH CHECKLIST (PRINT + SLAP ON LAPTOP)

• ☐ Pain‑Promise headline DONE

• ☐ Visual cue sketched

• ☐ Proof metric locked

• ☐ Social logo / quote loaded

• ☐ QR to book call ready

• -- PAGE 2 — FILL‑FAST WORKSHEET (Mobile & Desktop)

-- PAGE 3 — TECHNOLOGY TRANSLATION FRAMEWORK

Simple Sells: The 5-Steps To Make Product
The 3-Step Script That Makes Any Product Brain-Dead Simple
How To Make Your Product Easy To Understand (For Anyone)

If decision‑makers don’t "get it" in 10  seconds, they’re gone.

1. 1. Strip It Down
Group details into 3‑4 big ideas.
Kill mismatched diagrams & jargon.
☐ One naming system
☐ Scales match

2. Show the Magic
Replace paragraphs with one CGI loop or schematic that answers “how it works.”
☐ Video comprehensible on mute

3. Lock the Rules
Same colors, icons, and term everywhere.
☐ Brand palette only
☐ Single descriptor

4. Roll the Movie
Problem → Solution → Impact.
Use “what‑if” wrong paths to crown your tech the hero.
☐ 3‑act flow visible

5. Grandma Test
Hand pitch to a non‑engineer. If they still need explanation, simplify again.
☐ Non‑tech friend passed test

60‑Second Storyboard Builder

🔧 Piece Your Answer 1. ICP & bleeding neck problem 2. Proof metric (%, $ or time) 3. Visual hook / metaphor 4. Trust trigger (logo / quote) 5. CTA action (QR link)

VISUAL STORYBOARD EXAMPLE (Our Work)

CHATGPT Bot does script development for them, generates the images and translates their technology for them. End goal is to create AI prompts that they can plug in and create a video.

Copy‑Paste Script

“We help [ICP] erase [problem]. Watch this [visual]—it saves [metric]. Scan to see it live.”

Delivered four ways: PDF ◦ Google Doc ◦ Figma board ◦ Notion (mobile‑edit)

Examples:

1. “We help fleet managers kill range anxiety. Watch this damper animation—it adds 12 % EV miles. Scan to see it live.”

2. “We help data scientists ditch GPU bottlenecks. Watch this speed gauge—it runs models 5× faster. Scan to see it live.”

3. “We help biotech investors decode mechanisms. Watch this 3-D cell scene—it triples trial buy-in. Scan to see it live.”

4. “We help DevOps leads crush downtime. Watch this auto-heal loop—it cuts outages 90 %. Scan to see it live.”

5. “We help warehouse CEOs end pick errors. Watch this robot-swarm viz—it lifts throughput 38 %. Scan to see it live.”

6. “We help fintech CMOs curb churn. Watch this cohort heatmap—it boosts retention 22 %. Scan to see it live.”

7. “We help HR teams nuke hiring lag. Watch this automated funnel—it halves time-to-hire. Scan to see it live.”

8. “We help SaaS founders slash cloud bills. Watch this spending meter drop—it saves 40 % monthly. Scan to see it live.”

9. “We help climate-tech VCs prove impact. Watch this CO₂ counter rewind—it offsets 10 kt yearly. Scan to see it live.”

10. “We help CISOs stop ransomware. Watch this kill-chain visual—it slashes breach risk 85 %. Scan to see it live.”

    OFFER: WE WILL REVIEW YOUR ENTIRE VIDEO FOR FREE and give you any feedback.
    

    -- PAGE 3 — PROOF PAGE

ShieldSecure AI → 3× More Demos in 30 Days

BEFORE (14‑Slide Slog) AFTER (62‑Sec CGI Loop) 4 % booth‑to‑demo 58 leads / show "Too complex" 12 % booth‑to‑demo 194 qualified leads $1.2 M PoC 30 days

“Video paid for itself by lunch on day 1.” — VP Sales

Attivo Networks – Black Hat USA

90-second “Hall of Mirrors” with a looping CGI/VO track that shows how deception trips attackers; promo video plays at the entrance while people queue.

7 × more leads vs. prior year, with visitors funneled straight from the maze to live demos.

Commvault – RSA Conference 2024

Wall-to-wall LED running a 60-sec “Cleanroom Recovery” film on an endless loop; animated QR drove on-the-spot demo bookings.

Drew ≈ 3,000 booth visitors and triggered ~1,000 live demos across two linked stands.


ESET – RSA & HIMSS Circuit

Replaced slideware with a continuous motion-graphics reel that reset every minute; message graspable in < 60 s.

Generated ≈ 700 % more qualified leads after the switch, on the same budget


S&C Electric – Distributech 2020

60-sec mixed-reality clip dropped attendees into CGI utility failures being fixed in real time; loop ran between demo sessions.

476 participants, 12 % day-one traffic lift, 18 % bump in lead-conversion vs. 2019.


Carbon Black – RSA Conference

Retro “Carbon Combat” arcade video loop: attacker vs. defender storyline resets every minute on twin 60″ screens.

75 % of players moved on to a deeper sales conversation inside the stand.


Red Hat – Mobile World Congress

Virtually unstaffed kiosk playing a 1-minute explainer loop + QR calendar; badges scanned automatically.

Logged 722 qualified leads—more than the prior two years combined.

WANT THE WHOLE VIDEO DONE FOR YOU?

Book one of the 15 weekly audit slots. In 15 min we outline a CGI storyboard or send you a $25 coffee card for wasting your time.

(QR inside the kit)